March 24, 2006
You and Your Calvins
Denim Therapy Jean Repair

Listen. We need to talk.
You know you’re our favorite, but we’ve run you ragged. You’re worn out. It’s obvious to everyone that you’re falling apart at the seams.
So here’s the deal. We’ve heard about this place in New York called Denim Therapy. You won’t be gone long, at most two weeks, and they promise that you’ll come back good as new.
Denim Therapy provides quality repair for any worn, torn, or tattered denim — just like you. Their design team uses a unique reconstructive technique that weaves new cotton fibers into your existing fabric. We know it sounds painful, but the result — a smooth surface the same grain and color as the rest of you — is unparalleled.
Sure, we could ignore it and hope the problem goes away. But, trust us, we know from experience.
It’ll only end in tears.
Available online at denimtherapy.com.















